A decade ago, people surfed web only through their personal computer. Thus all the websites were created in the resolution and size that would fit the computer screen. Now Smartphones, Tablets, iPad and Palmtop have crowded the market and people are using different types of devices with different resolutions. Should this change create any effect on the web design procedures? The answer is a clear -yes’.

Why do websites lose mobile traffic? When a customer views a site through his mobile, either the font will be very small that he has to zoom in or the screen will be very big that it cuts off few texts and images. When a webpage is awkward to view, people tend to sign out from the page. A survey stated that 16% of the users never came back to the sites that were awkward to look and 6% of them move to a competitor’s site. In spite of providing a best website with a specialized team of web designer, sites seem to lose traffic.

What is the solution for the loss in mobile traffic? Before the evolution of responsive web design platform, people hire web designer to create multiple versions of the same site for multiple screen size. But this process makes updating, SEO and managing costly, time consuming and complex. The recent turn on responsive web design platform eliminates all the disadvantages of the previous solutions.

Responsive design With the help of HTML5, CSS, PHP and JavaScript, a website design company can create a responsive website design. Though the initial cost of this process is high, it helps to achieve mobile traffic. With a single site, this design aligns the content, images, font and resolution automatically based on the size and resolution of the screen on which it is viewed.

The initial cost includes the cost to hire web designer who could give the responsive web design. The maintenance, updating and SEO of the site become easier as it is exactly the same as managing one single site.

Recommended by Google One need not worry about the approval from Google as Google recommends webmaster to take web design services that offers responsive web design and use CSS media queries for rendering on the devices.

One cannot ignore a drop in the mobile traffic as the population using mobiles to surf and purchase is increasing every year. With all the companies focusing on online stores, it is important to survive the market by providing the best to the customers. The Responsive web design will help business to have a competitive advantage over its competitors.

Apeiront has a wide experience in responsive website design services. Its main aim is to provide knowledge about the latest techniques to the customers with the help of a responsive web designer.